What you should know
- The new ad for iPhone 15 Plus showcases its long-lasting battery life, with a father using the phone to record his son’s numerous attempts to chop a slab of wood over an extended period of time.
- According to PhoneArena’s battery test, the iPhone 15 Pro Max lasted 19 hours and 20 minutes while browsing, while the iPhone 15 Plus lasted 16 hours and 21 minutes. However, for video playback time, the iPhone 15 Plus topped the list with 11 hours and 14 minutes.
- The iPhone 15 Plus features a 6.7-inch OLED display, is powered by the 4nm A16 Bionic application processor, and includes a 48MP Wide camera and a 12MP Ultra-wide camera. It also has 6GB of RAM and is available with 128GB, 256GB, and 512GB of storage.
- The ad is expected to fill 30-second slots with an edited 15-second version for YouTube and television, and is likely to be aired during the NFL’s Conference Championship games next weekend.
Full Story
The new ad kicks off with a dad, iPhone 15 Plus in hand, filming his son. The kid’s mission? To split a thick wooden slab with a single karate chop. The first attempt? A bust. The kid doesn’t let that stop him, though. He’s relentless, trying everything from changing hands to a running jump, all in a bid to accomplish his goal. But no dice.
Fast forward to a bright, sunny day. The first attempt has long since failed, but the boy isn’t giving up. He keeps at it, chop after chop. Night falls, but he’s still at it. And dad? He’s still there, iPhone 15 Plus in hand, capturing every moment. The tagline pops up: “Battery that goes on and on. Relax, it’s iPhone 15 Plus.”
Now, let’s talk numbers. Our proprietary PhoneArena battery test revealed some interesting facts. The iPhone 15 Pro Max clocked in at a whopping 19 hours and 20 minutes of browsing time. The iPhone 15 Plus? A slightly less impressive 16 hours and 21 minutes. But when it came to video playback time, the iPhone 15 Plus took the crown. It lasted 11 hours and 14 minutes, compared to the Pro Max’s 9 hours and 45 minutes.
The iPhone 15 Plus isn’t just about battery life, though. It boasts a 6.7-inch OLED display and runs on a 4nm A16 Bionic application processor (AP). The camera setup? A 48MP Wide camera and a 12MP Ultra-wide camera on the back, and a 12MP FaceTime camera on the front. It’s got 6GB of RAM and comes with storage options of 128GB, 256GB, and 512GB.
So, where can you expect to see this ad? It’ll fill 30-second slots, with a trimmed-down 15-second version for YouTube and TV. And if you’re tuning into the NFL’s Conference Championship games next weekend, odds are you’ll catch a glimpse of it.
