What you should know
- The latest Google ad portrays a friendship between iPhone and Pixel, highlighting the difficulties iPhone faces with group photos and battery drain.
- The ad introduces the ‘Best Take’ feature on Pixel, which allows users to combine everyone’s best take into one shot, making group photos easier and more efficient.
- The ad also hints at Pixel’s AI capabilities, suggesting that it can fix photos even if it didn’t take them.
- The ‘Best Take’ feature is currently available on the Pixel 8 and Pixel 8 Pro, and there is a possibility it might become available for older Pixel models in the future.
Full Story
Google’s latest ad kicks off on New Year’s Day morning. It features a hungover iPhone and a fresh Pixel. iPhone is sprawled on the floor, groaning, “Uuuuggghhhh.” Pixel, ever the concerned friend, asks, “Rough night, iPhone?”
The night before had been a wild party. “Tons of people” were there, all eager to get group shots. But, as iPhone laments, “In every picture, somebody was blinking or looking away.” A familiar scenario for many of us, right?
Pixel confesses to having been in the same boat. iPhone, however, points out a critical difference: “But I don’t have Best Take like you do, so I can’t combine everybody’s best take into one shot.” This lack of a handy feature led iPhone to take numerous pictures until a decent image was captured. But, of course, this drained iPhone’s battery and bloated the camera roll.
Pixel, ever helpful, suggests, “You should have just sent me the pics, let me fix them.” Now, that’s a game-changer. It’s enough to get Apple‘s attention. iPhone, picking itself off the floor, asks Pixel, “You can do that with your AI? Even if you didn’t take the pictures?” Pixel’s casual, “Totally,” leaves iPhone floored. Literally.
Feeling queasy, iPhone warns, “I think I’m gonna purge my iCloud.” Yeah, that’s probably as gross as it sounds. And with that, the ad wraps up. It’s a 63-second spot. But we might see a trimmed down 30-second version or the full minute on TV this week.
Now, for those who don’t know what Best Take is, it’s a feature that lets you swap faces in a group shot. You can replace a frowning face with a smiling one, or eyes-closed with eyes-open. It’s currently available on the Pixel 8 and Pixel 8 Pro. But who knows? It might roll out to older Pixel models in the future.
